A few weeks ago, I went on a Low Car Diet. No, I didn’t come up with the name; it’s the invention of Zipcar, a growing company with a product that, in these times of rising gas prices, is not only filling a growing demand, but is creating a market for its service.
After speaking to some people at Zipcar, and having rented cars a few times, I have come to realize the following:
In this age of Web 2.0 (and, according to some, Web 3.0), when Software as a Service is growing faster than ever, the on-demand model can be applied to other sectors, creating, for instance, Car as a Service.
OWN NOTHING
Ask anyone who drank the Software-as-a-Service Kool-Aid about in-house servers and you’ll be greeted with a face that looks like someone just took a bite out of a lemon, peel and all. In today’s quickly-evolving Information Technology world, ownership is nothing; rental is everything. How much does it cost to own a file server (including hardware, electricity, air conditioning, salaries for the in-house geeks, space that can’t be used for an office refrigerator, and more) per year? Compare that to the cost of storing files on Amazon Web Services! Compare purchasing a VPN appliance to the monthly cost of certificate-based Single Sign-On products like MyOneLogin by TriCipher. Pooling capital costs and being charged only for what we use is the new model. I don’t want to have to buy a 1TB NAS drive, and then to worry about if it is filling up; I’d rather pay per GB for shared storage, where my information is just as private, and arguably more accessible while being more secure (since nobody can walk into my office and steal my drives).
Cloud Computing is where it’s at. This is the solution to problems caused by using in-house systems and desktop applications inaccessible from any computer outside the office. And Cloud Driving seems to be just as viable a solution to the headache of owning a car and paying for gas, insurance, parking, and maintenance.
Let’s compare Salesforce, the top on-demand software application created by salesforce.com to Zipcar, a leading on-demand driving service created by, well, Zipcar.